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ROWE news

  • NEW NETWORK, STRONG PARTNERSHIP: ROWE JOINS AAMPACT

    ROWE is now a member of AAMPACT. This step makes us part of a strong international network that specifically promotes the interests of the independent spare parts market and actively shapes the future of the automotive industry.
    1/7/26

  • NEW HOLOGRAM MARKING ON ROWE LABELS

    Since 1995, ROWE has stood for high-quality and versatile lubricants. Our values – high performance, sustainability, innovative strength, reliability and 100 % Made in Germany – are the foundation of our company and also the recipe for success that has made our products available in over 80 countries worldwide.
    12/9/25

  • AUTOMECHANIKA DUBAI: FOCUS ON THE NEW ROWE ADDITIVES

    Automechanika Dubai will once again welcome experts from around the world to the United Arab Emirates from 9 to 11 December 2025. ROWE will once again be exhibiting in the German Pavilion on a large stand in Hall Zaabeel 3, Stand Z3-F34, and looks forward to seeing you there. This year's special focus: our new HIGHTEC additives and our expanded portfolio of sustainable lubricants.
    12/8/25

  • SUSTAINABLE AUTOMATIC TRANSMISSION FLUID EXPANDING ROWE RANGE

    SUNSPEED ATF 9000 is a multifunctional ATF (automatic transmission fluid) that meets the requirements of the most common specifications of American, European, and Japanese manufacturers. This oil is a high-quality product with an extremely wide range of applications in modern automatic transmissions.
    12/5/25

  • ROWE RACING FIGHTS ITS WAY TO SECOND PLACE IN THE FIA GT WORLD CUP

    Pure thrills at the season finale in Macau! With an impressive performance, ROWE RACING and BMW M works driver Raffaele Marciello secured second place in the 2025 FIA GT World Cup in Macau. On the ultra-difficult street circuit, the team showed fighting spirit, precision and pure passion. In the end, they only had to give way to Antonio Fuoco in the Ferrari.
    11/17/25

  • NEW ADDITIVE PRODUCT SERIES FROM ROWE SETS NEW STANDARDS

    ROWE stands for German engineering and high-quality lubricants that are “100% Made in Germany.” Uncompromising quality, efficiency, and reliability are the standards we apply to fuel, engine, and coolant additives. Our high-performance additives are more than just supplements—they are key technologies for clean engines, sustainable performance, and smart problem solving.
    11/12/25

  • NEW CLASSIC ALLIANCE: ROWE STRENGTHENS ITS COMMITMENT TO THE CLASSIC CAR MARKET

    ROWE is now part of the New Classic Alliance. Initiated by Automechanika Frankfurt, this new business network is the first to specifically link the automotive aftermarket with the international classic car scene. The aim is to highlight the industry's classic car expertise and demonstrate the economic potential of this growing segment, particularly for workshops and retailers.
    11/6/25

  • ROWE RACING battles for world championship title in Macau with new look

    At the end of a fantastic season, culminating in victory at the 24 Hours of Nürburgring, ROWE RACING is still in contention for a world championship title: The International Automobile Federation (FIA) has once again approved the team for the FIA GT World Cup 2025 (13 - 16 November 2025) on the spectacular street circuit in the former Portuguese colony of Macau on the southern coast of China.
    10/13/25

  • NEW SUNSPEED® TRUCKSTAR PRODUCTS OBTAIN MANUFACTURER RELEASE FROM DEUTZ

    Our new SUNSPEED TRUCKSTAR SAE 5W-30 and 10W-40 oils represent a decisive step toward greater sustainability in the heavy-duty and large-engine sector. Both products have obtained manufacturer release (DQC IV-18 LA) from DEUTZ AG, one of the world's leading engine manufacturers for vehicles and machinery in the agricultural, construction, and off-highway sectors.
    9/25/25