ROWE News

ROWE TAKES ANTIFREEZE READY-MIX TO A NEW LEVEL

The continuous development of our products is one of ROWE's quality promises. With the new -40 °C ANTIFREEZE product line, we are raising the performance of our ready-mix products to a new level.

NEW NETWORK, STRONG PARTNERSHIP: ROWE JOINS AAMPACT

ROWE is now a member of AAMPACT. This step makes us part of a strong international network that specifically promotes the interests of the independent spare parts market and actively shapes the future of the automotive industry.

NEW HOLOGRAM MARKING ON ROWE LABELS

Since 1995, ROWE has stood for high-quality and versatile lubricants. Our values – high performance, sustainability, innovative strength, reliability and 100 % Made in Germany – are the foundation of our company and also the recipe for success that has made our products available in over 80 countries worldwide.

AUTOMECHANIKA DUBAI: FOCUS ON THE NEW ROWE ADDITIVES

Automechanika Dubai will once again welcome experts from around the world to the United Arab Emirates from 9 to 11 December 2025. ROWE will once again be exhibiting in the German Pavilion on a large stand in Hall Zaabeel 3, Stand Z3-F34, and looks forward to seeing you there. This year's special focus: our new HIGHTEC additives and our expanded portfolio of sustainable lubricants.

SUSTAINABLE AUTOMATIC TRANSMISSION FLUID EXPANDING ROWE RANGE

SUNSPEED ATF 9000 is a multifunctional ATF (automatic transmission fluid) that meets the requirements of the most common specifications of American, European, and Japanese manufacturers. This oil is a high-quality product with an extremely wide range of applications in modern automatic transmissions.

ROWE RACING FIGHTS ITS WAY TO SECOND PLACE IN THE FIA GT WORLD CUP

Pure thrills at the season finale in Macau! With an impressive performance, ROWE RACING and BMW M works driver Raffaele Marciello secured second place in the 2025 FIA GT World Cup in Macau. On the ultra-difficult street circuit, the team showed fighting spirit, precision and pure passion. In the end, they only had to give way to Antonio Fuoco in the Ferrari.

NEW ADDITIVE PRODUCT SERIES FROM ROWE SETS NEW STANDARDS

ROWE stands for German engineering and high-quality lubricants that are “100% Made in Germany.” Uncompromising quality, efficiency, and reliability are the standards we apply to fuel, engine, and coolant additives. Our high-performance additives are more than just supplements—they are key technologies for clean engines, sustainable performance, and smart problem solving.

NEW CLASSIC ALLIANCE: ROWE STRENGTHENS ITS COMMITMENT TO THE CLASSIC CAR MARKET

ROWE is now part of the New Classic Alliance. Initiated by Automechanika Frankfurt, this new business network is the first to specifically link the automotive aftermarket with the international classic car scene. The aim is to highlight the industry's classic car expertise and demonstrate the economic potential of this growing segment, particularly for workshops and retailers.

ROWE RACING CLAIMS ANOTHER MAJOR VICTORY AT THE NÜRBURGRING

As reigning 24h Nürburgring champions, ROWE RACING returned to the Eifel region last weekend. And as the winner of the GT World Challenge Europe Endurance Cup race, the entire team was once again celebrated at their home race on Sunday. After three hours of thrilling racing action and 71 laps, the BMW M4 GT3 EVO crossed the finish line in first place.

RETRO STYLES FOR ROWE FANS!

‘Clothes make the man’ – introducing our brand new retro collection!