NEW HOLOGRAM MARKING
ON ROWE LABELS
Since 1995, ROWE has stood for high-quality and versatile lubricants. Our values – high performance, sustainability, innovative strength, reliability and 100 % Made in Germany – are the foundation of our company and also the recipe for success that has made our products available in over 80 countries worldwide.
The growing popularity of ROWE also brings with it new challenges. In this context, it is particularly important to us to protect you and your business from counterfeits. For this reason, we have taken various measures that will make it easier for you to quickly and reliably identify genuine ROWE products in the future.
As a first step, we will immediately begin placing a hologram in the shape of an ‘R’ above the QR code on our labels of all small containers up to 5 litres. Stock of old labels without holograms will be sold off during a transition period that is now beginning. Products filled after 1 March 2026 up to 1,000 litres will all feature anti-counterfeiting protection above the QR code in future.
Note: Printed cans and round antifreeze bottles (1.5 litres) are not affected by this.
It is very important to us to effectively protect you and your business from inferior products and the associated risks. The new labels with the hologram will be a great help to you in the future and will provide the necessary security in case of doubt. You can also find an overview of authorized ROWE dealers at: